Even with the onslaught of digital media and marketing strategies, a lot of business owners still prefer to invest in traditional marketing methods, simply because this is what’s more familiar to them. This attitude, however, simply won’t be of any help to your business, especially in this day and age. If you want your business to grow and develop, and if you truly want to be able to touch base with your target market, you go where they go—online. One great way to do this is by investing in your own website.
Finding a Presence
As it is, the online market is already heavily congested. The sheer volume of people logging into their accounts to do their business transactions, update their social profiles, and curate personal content is more than enough to compel any business to pursue a piece of the action.
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These days, if you want to think big for your company, you should be thinking online as well as offline. This means that while you are too excited to prepare your brick and mortar shop, you should also be concerned about your online presence.
Most small businesses think they don’t really need digital marketing services because they’re not yet in the big leagues. What this mindset misses, however, is the fact that digital marketing is precisely the way to grow a small business. With practically everyone else being online, you cannot afford to be absent because that is where your target market lives.
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When designing a website for your Atlanta business, it is important to keep the aesthetic qualities and general layout of a traditional, print newspaper in mind. This is one of the easiest ways to break down the design process if you’re relatively new to these efforts.
Continue reading “Above the Fold Web Design Helps Your Website Shine”
Like many small local businesses, companies in sprawling cities like Atlanta have a greater need for local SEO than ever before. This is largely due to recent changes to search engine algorithms and the way in which search results pages are being created. Fortunately, you can get results-oriented, local SEO for your growing business by working with the right SEO firm. Continue reading “Why Local SEO Is Essential for Atlanta Businesses”
For many, a good webpage is one that’s visually appealing, and that alone should be the factor to gauge a website’s quality. However, research has shown that users value a website’s usability more than how it looks. Needless to say, the degree of usability is what will determine whether your website passes or fails its purpose. Continue reading “Usability is Key to a Well-Designed Webpage”