If you own a small business, it often feels like you’re a small fish in a big pond—one that’s occupied by industry giants who are more than willing to outspend you on marketing.

What if there was a way to outsmart rather than outspend your rivals? The good news is that with search engine optimization (SEO), you can do just that. In a nutshell, SEO is the art and science of getting your website and pages on top of Google’s search results.

According to a study done by MineWhat.com, 81 percent of shoppers research product and services online. This means that if you can establish online visibility, people are more likely to visit your website and patronize your business.

But, how exactly can you take advantage of SEO to take down the Goliaths in your industry?

Create a local listing

If you search for a term, such as “plumber in New York,” Google will often show the top results along with additional information, such as addresses, contact numbers, operating hours, and even star ratings. Read more from this blog: http://bit.ly/2vEKRs0


Why Pay-Per-Click Should Be in a Marketing Plan

Technology gives business owners more options than before to market products or services. One of the most cost-effective solutions is the pay-per-click (PPC) campaign for businesses. Unlike in the methods used before the advent of the Internet, the return on your investment in PPC is much higher. Instead of paying for advertisements that may or may not engage a target audience, PPC marketing increases the likelihood of being beneficial for promoting a business by targeting specific people interested in your product.
Continue reading “Why Pay-Per-Click Should Be in a Marketing Plan”

In Good Hands: Let Pros Handle Your SEO Campaign

Search engine optimization is a lot more complicated than people think. With a lot of people advertising their SEO skills, you might be on the fence as to whether you should hire a professional or just dabble carry it out on your own. Doing it on your own may save you money, but considering SEO’s importance, you’ll want an expert to do it. Here are the advantages of hiring an SEO expert to do your SEO for you:

  • Avoid mistakes. It is easy to make mistakes in SEO. Search engine algorithms change quickly and they can affect your rankings; if you’re not up-to-date on the changes then you may end up dragging your rank down. Furthermore, some of the various tips and tricks on Internet articles have become outdated.

  • Saves time and money. Any SEO mistakes you make need to be corrected, and this can eat up time and money. If you have to roll-back your sites and work on them again, that means you’re spending time and resources on something that is not your main business. Leaving it to an SEO professional lets you focus on what’s important.

Continue reading “In Good Hands: Let Pros Handle Your SEO Campaign”

SEO Experts Deliver Great Web Design to Your Site

People thinking of search engine optimization often believe that it’s all about keywords. However, web design is also an integral part of getting a high search engine rank. SEO web design by professional agencies has several traits that set it above any layman’s efforts. Here are a few examples of what makes them better:

Fast Sites. One of the traits that visitors like the most is when a site is fast to load. People don’t have time to wait for your company video to load, when they could just as easily read a summary on your site. SEO web designers know the best ways to ensure fast pages, including minimizing Flash designs and images as well as using compression and browser caching. Continue reading “SEO Experts Deliver Great Web Design to Your Site”

Advantages of Hiring an SEO Expert

Search Engine Optimization (SEO) as a marketing technique can be quite tricky especially if you’re a start-up company that aspires to be prominent in the World Wide Web. Fortunately, small to medium-sized businesses can hire professionals to assist them in reaching their goals. Continue reading “Advantages of Hiring an SEO Expert”