WEBSITE DESIGN SERVICES HELP ESTABLISH AN EFFECTIVE ONLINE PRESENCE

2

Even with the onslaught of digital media and marketing strategies, a lot of business owners still prefer to invest in traditional marketing methods, simply because this is what’s more familiar to them. This attitude, however, simply won’t be of any help to your business, especially in this day and age. If you want your business to grow and develop, and if you truly want to be able to touch base with your target market, you go where they go—online. One great way to do this is by investing in your own website.

Finding a Presence

As it is, the online market is already heavily congested. The sheer volume of people logging into their accounts to do their business transactions, update their social profiles, and curate personal content is more than enough to compel any business to pursue a piece of the action.

Read more on this article: http://bit.ly/2oItxyM

HOW A PROFESSIONAL SEO CONSULTANT CAN HELP YOUR SMALL BUSINESS GROW BIG

1

These days, if you want to think big for your company, you should be thinking online as well as offline. This means that while you are too excited to prepare your brick and mortar shop, you should also be concerned about your online presence.

Most small businesses think they don’t really need digital marketing services because they’re not yet in the big leagues. What this mindset misses, however, is the fact that digital marketing is precisely the way to grow a small business. With practically everyone else being online, you cannot afford to be absent because that is where your target market lives.

Read more on this article: http://bit.ly/2p33UvE

SEO Services in Atlanta: How to Recover from Google’s Mobile Update

In an article posted online by Fortune magazine, a forecast from a research firm was cited in proposing that mobile devices could be the target of around 72% of digital ad expenditure by 2019. Nevertheless, the article further added that this prediction could begin this year.

The research company eMarketer reportedly projects about 50% growth or reaching nearly $29 billion of mobile ad spending in the United States by the end of 2015. In-store visits have also increased as cited from intelligence firm NinthDecimal and software firm 4Info mainly due to successful mobile ad campaigns. As consumers spend more time on their devices, it seems that they are also more likely to carry out mobile transactions as well.

Recovery from Google’s Algorithm Update

The importance of the mobile-friendly web design had already been emphasized by Google earlier this year when it released an algorithm update, specifically for evaluating mobile adaptability. While companies with complete responsive websites delight in their new rankings, even more enterprises, particular small-scale ones, are suffering from the consequences of having no proper mobile strategy.

According to Search Engine Land, small businesses actually have an edge in making easy website repairs from the update rather than larger corporations. IT support of modest ventures generally manage websites of such companies better as they have fewer pages to evaluate and those pages have simpler, more flexible infrastructure for new programs. For your business in Atlanta, you may invest in SEO services that focus on developing web designs in the WordPress platform, the most popular content management system (CMS).

The update may have occurred a few months ago, but it’s also likely that you have yet to determine its real impact on your mobile traffic. To know the update’s impact on your site traffic, check the Google Analytics report around April 21, 2015, the date the algorithm was released. It’s also important to see the comparison between your mobile traffic and that from desktop. Knowing these figures will only give you an overview, though, since the update actually targets individual pages rather your entire website.

Go through each of your pages by running them through Google’s Mobile-Friendly Test tool or the Google Search Console for looking at the pages throughout the website. Remember to determine the number of pages with errors and which pages have errors for developing immediate solutions.

For Atlanta-based businesses or organizations, you should consult with an established SEO expert from companies like All Web, LLC who can help you recover and increase your rankings in Google.

Sources:

3 reasons this is a breakthrough year for mobile marketing, Fortune, July 27, 2015

How to Recover If You Got Nailed By Mobilegeddon, Searchengineland.com, August 21, 2015

Above the Fold Web Design Helps Your Website Shine

When designing a website for your Atlanta business, it is important to keep the aesthetic qualities and general layout of a traditional, print newspaper in mind. This is one of the easiest ways to break down the design process if you’re relatively new to these efforts.

Continue reading “Above the Fold Web Design Helps Your Website Shine”

Why Local SEO Is Essential for Atlanta Businesses

Like many small local businesses, companies in sprawling cities like Atlanta have a greater need for local SEO than ever before. This is largely due to recent changes to search engine algorithms and the way in which search results pages are being created. Fortunately, you can get results-oriented, local SEO for your growing business by working with the right SEO firm. Continue reading “Why Local SEO Is Essential for Atlanta Businesses”

Usability is Key to a Well-Designed Webpage

For many, a good webpage is one that’s visually appealing, and that alone should be the factor to gauge a website’s quality. However, research has shown that users value a website’s usability more than how it looks. Needless to say, the degree of usability is what will determine whether your website passes or fails its purpose. Continue reading “Usability is Key to a Well-Designed Webpage”

Two Brand-Building Services from SEO Experts

Oftentimes, the primary objective of an Atlanta-based small business owner is company growth. If this is your goal, it’s important to note that getting professional digital marketing services can help you. Here are two of the brand-building services that an SEO consultant offers: Continue reading “Two Brand-Building Services from SEO Experts”