If you own a small business, it often feels like you’re a small fish in a big pond—one that’s occupied by industry giants who are more than willing to outspend you on marketing.
What if there was a way to outsmart rather than outspend your rivals? The good news is that with search engine optimization (SEO), you can do just that. In a nutshell, SEO is the art and science of getting your website and pages on top of Google’s search results.
According to a study done by MineWhat.com, 81 percent of shoppers research product and services online. This means that if you can establish online visibility, people are more likely to visit your website and patronize your business.
But, how exactly can you take advantage of SEO to take down the Goliaths in your industry?
Create a local listing
If you search for a term, such as “plumber in New York,” Google will often show the top results along with additional information, such as addresses, contact numbers, operating hours, and even star ratings. Read more from this blog: http://bit.ly/2vEKRs0