In an article posted online by Fortune magazine, a forecast from a research firm was cited in proposing that mobile devices could be the target of around 72% of digital ad expenditure by 2019. Nevertheless, the article further added that this prediction could begin this year.
The research company eMarketer reportedly projects about 50% growth or reaching nearly $29 billion of mobile ad spending in the United States by the end of 2015. In-store visits have also increased as cited from intelligence firm NinthDecimal and software firm 4Info mainly due to successful mobile ad campaigns. As consumers spend more time on their devices, it seems that they are also more likely to carry out mobile transactions as well.
Recovery from Google’s Algorithm Update
The importance of the mobile-friendly web design had already been emphasized by Google earlier this year when it released an algorithm update, specifically for evaluating mobile adaptability. While companies with complete responsive websites delight in their new rankings, even more enterprises, particular small-scale ones, are suffering from the consequences of having no proper mobile strategy.
According to Search Engine Land, small businesses actually have an edge in making easy website repairs from the update rather than larger corporations. IT support of modest ventures generally manage websites of such companies better as they have fewer pages to evaluate and those pages have simpler, more flexible infrastructure for new programs. For your business in Atlanta, you may invest in SEO services that focus on developing web designs in the WordPress platform, the most popular content management system (CMS).
The update may have occurred a few months ago, but it’s also likely that you have yet to determine its real impact on your mobile traffic. To know the update’s impact on your site traffic, check the Google Analytics report around April 21, 2015, the date the algorithm was released. It’s also important to see the comparison between your mobile traffic and that from desktop. Knowing these figures will only give you an overview, though, since the update actually targets individual pages rather your entire website.
Go through each of your pages by running them through Google’s Mobile-Friendly Test tool or the Google Search Console for looking at the pages throughout the website. Remember to determine the number of pages with errors and which pages have errors for developing immediate solutions.
For Atlanta-based businesses or organizations, you should consult with an established SEO expert from companies like All Web, LLC who can help you recover and increase your rankings in Google.
3 reasons this is a breakthrough year for mobile marketing, Fortune, July 27, 2015
How to Recover If You Got Nailed By Mobilegeddon, Searchengineland.com, August 21, 2015