Audits by Trusted SEO Services Can Save Your Site from Negative SEO

As search engine sites such as Google change algorithms in order to provide a better service to users, a destructive trend has been sweeping across the Internet. This trend is in the form of negative SEO practices developed purely to damage the ranking and reputation of specific websites. Using the very algorithms developed to improve search results, some experts are developing tactics to reduce the exposure of any given company on the Internet. However, positive tactics used by trusted SEO companies are able to counter these attacks.

Backlink Development

Search engines take into consideration backlinks when ranking a site in search results. If backlinks are irrelevant to the content of the primary site, the site scores poorly. An example of this would be a link on a dog-care forum leading back to a company that sells house paint. One of the common forms of bad SEO practices is creating these irrelevant backlinks to a website.

One way to protect your website is by having an SEO consultant perform an audit to find these irrelevant links. Once the links have been discovered, the true optimization specialist can help you recover. In today’s online marketing, it’s more important than ever to have trustworthy SEO professionals helping you keep the site from being subjected to such practices.

Automated Assaults

Bots can be useful when scouring the Internet for content or specific material. However, many that perform negative SEO procedures will utilize them to crawl a single site repeatedly. By continuously accessing a site, these programs could reduce the load time for other visitors by consuming all of your bandwidth.

These bots can be found and eliminated, thanks to practices from professional SEO services. Using up-to-date tools and applications, these bots can be stopped from accessing your website, thus protecting your online reputation and search ranking. All of this and more can be discovered by having your site audited by trustworthy SEO professionals who have knowledge regarding these kinds of problems.

These are only a few methods that may be put into action in order to reduce the reputation of a target business on the Internet. Regular audits of your site can determine if you’re the victim of negative practices. Atlanta businesses can rely on top SEO services in the area like All Web, LLC, to help protect their sites and their companies from potentially harmful tactics.

Sources:

Negative SEO: Have Mercenaries Been Hired To Torpedo Your Search Rankings?, Forbes.com
Negative SEO: Should You Be Worried? If Attacked, What Should You Do?. Moz.com

SEO Services in Atlanta: How to Recover from Google’s Mobile Update

In an article posted online by Fortune magazine, a forecast from a research firm was cited in proposing that mobile devices could be the target of around 72% of digital ad expenditure by 2019. Nevertheless, the article further added that this prediction could begin this year.

The research company eMarketer reportedly projects about 50% growth or reaching nearly $29 billion of mobile ad spending in the United States by the end of 2015. In-store visits have also increased as cited from intelligence firm NinthDecimal and software firm 4Info mainly due to successful mobile ad campaigns. As consumers spend more time on their devices, it seems that they are also more likely to carry out mobile transactions as well.

Recovery from Google’s Algorithm Update

The importance of the mobile-friendly web design had already been emphasized by Google earlier this year when it released an algorithm update, specifically for evaluating mobile adaptability. While companies with complete responsive websites delight in their new rankings, even more enterprises, particular small-scale ones, are suffering from the consequences of having no proper mobile strategy.

According to Search Engine Land, small businesses actually have an edge in making easy website repairs from the update rather than larger corporations. IT support of modest ventures generally manage websites of such companies better as they have fewer pages to evaluate and those pages have simpler, more flexible infrastructure for new programs. For your business in Atlanta, you may invest in SEO services that focus on developing web designs in the WordPress platform, the most popular content management system (CMS).

The update may have occurred a few months ago, but it’s also likely that you have yet to determine its real impact on your mobile traffic. To know the update’s impact on your site traffic, check the Google Analytics report around April 21, 2015, the date the algorithm was released. It’s also important to see the comparison between your mobile traffic and that from desktop. Knowing these figures will only give you an overview, though, since the update actually targets individual pages rather your entire website.

Go through each of your pages by running them through Google’s Mobile-Friendly Test tool or the Google Search Console for looking at the pages throughout the website. Remember to determine the number of pages with errors and which pages have errors for developing immediate solutions.

For Atlanta-based businesses or organizations, you should consult with an established SEO expert from companies like All Web, LLC who can help you recover and increase your rankings in Google.

Sources:

3 reasons this is a breakthrough year for mobile marketing, Fortune, July 27, 2015

How to Recover If You Got Nailed By Mobilegeddon, Searchengineland.com, August 21, 2015

Benefits of Having a Good Web Design

Good websites reflect the energy of their companies and contribute in driving their business to profitability. Believe it or not, the appearance of a company’s website affects whether or not a reader would stay to browse or leave with the impression that there’s nothing to gain by sticking around. Here’s why good web design matters.

The following are some other benefits:

Continue reading “Benefits of Having a Good Web Design”

Top Mistakes that Could Penalize your Site

SEO is all about getting on a search engine’s good side; which is, in most cases, Google’s good side. Some sites unknowingly do more harm to themselves that they effectively land on the bad side of the search engines? Here are a few of those bad moves.

Continue reading “Top Mistakes that Could Penalize your Site”