Like many small local businesses, companies in sprawling cities like Atlanta have a greater need for local SEO than ever before. This is largely due to recent changes to search engine algorithms and the way in which search results pages are being created. Fortunately, you can get results-oriented, local SEO for your growing business by working with the right SEO firm.
Why Local SEO Is Essential
Major search engines are working harder than ever before to ensure that search results are hyper-local. The latest algorithms have made these results extremely personal by picking up on the individual’s conversation cues and tracking the physical locations of web users. Whether people are looking for businesses that are geographically nearby or are willing to work with companies overseas, therefore, search results are being prioritized by location.
When implementing a new campaign, the surest way to get attention from the broadest possible audience is to take a geo-specific focus. SEO firms can then structure campaigns to best meet the needs of your organization. Although the majority of your clients might lie outside of your physical area, using geo-specific terminology in your content will improve your conversion rate.
Accommodating Today’s Mobile Consumer
Most people now use mobile phones and other forms of hand-held technology to browse the Web. This means that they are conducting their searches while on the go and often look for businesses close to their physical locations. Implementing a local SEO campaign is, thus, a vital part of acknowledging these changes.