WEBSITE DESIGN SERVICES HELP ESTABLISH AN EFFECTIVE ONLINE PRESENCE

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Even with the onslaught of digital media and marketing strategies, a lot of business owners still prefer to invest in traditional marketing methods, simply because this is what’s more familiar to them. This attitude, however, simply won’t be of any help to your business, especially in this day and age. If you want your business to grow and develop, and if you truly want to be able to touch base with your target market, you go where they go—online. One great way to do this is by investing in your own website.

Finding a Presence

As it is, the online market is already heavily congested. The sheer volume of people logging into their accounts to do their business transactions, update their social profiles, and curate personal content is more than enough to compel any business to pursue a piece of the action.

Read more on this article: http://bit.ly/2oItxyM

HOW A PROFESSIONAL SEO CONSULTANT CAN HELP YOUR SMALL BUSINESS GROW BIG

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These days, if you want to think big for your company, you should be thinking online as well as offline. This means that while you are too excited to prepare your brick and mortar shop, you should also be concerned about your online presence.

Most small businesses think they don’t really need digital marketing services because they’re not yet in the big leagues. What this mindset misses, however, is the fact that digital marketing is precisely the way to grow a small business. With practically everyone else being online, you cannot afford to be absent because that is where your target market lives.

Read more on this article: http://bit.ly/2p33UvE

WHY YOUR BUSINESS’ WEB DESIGN NEEDS TO BE OPTIMIZED FOR MOBILE

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You may have heard it once or twice before – mobile is here to stay. With that in mind, it is no secret that businesses need to start thinking about their customers who might be looking for them using mobile phones.

In the past, it was common practice to operate both a desktop website and a separate mobile website, but this came with many pitfalls. For starters, operating two separate websites can be both time consuming and expensive. Secondly, there is always the risk that information posted on the two versions of your website may not be in sync. This is why it is better to have an expert in web design make your desktop-optimized website responsive and mobile friendly.

The Facts 

Simply put, everyone is on mobile. In 2016, mobile and tablet internet usage beat desktop internet usage worldwide and it’s expected that by 2020, smartphones will be used by 2.87 billion people. It is also reported that bounce rates for mobile far exceed those for desktops because users are unwilling to wait for a slow webpage to load. With that in mind, there is great opportunity for businesses to gain a competitive edge by giving their customers a better website experience on mobile. Read more from this blog: http://bit.ly/2mmUk7g

WHY YOUR STARTUP BUSINESS NEEDS TO HIRE AN SEO EXPERT

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Search engine optimization can be like a minefield to navigate, especially if you are a startup. While some startups recognize the importance of SEO and how it contributes to successful business, many do not have the time to fully understand it in order to be able to do it themselves.

Unfortunately, the truth is the second your startup has an online presence, SEO matters. That is why it is vital for you to acquire the services of an SEO expert as soon as possible. For those who are still unsure, here are the main benefits.

Who Looks at the Second Page? 

Most studies that are conducted on search engine page results and the percentage of users who click through to websites all show the same thing. Almost nobody looks past the first page. One study found that more than 95% of searchers don’t click onto the second page of Google. In fact, only 4.8% of users do. It gets even worse further down the line, as only 1.1% go on to the third page and only 0.1% go any further than that. Read more from this blog: http://bit.ly/2mOorkm

Websites – Design Your Own or Hire a Pro?

Business owners who are maximizing their potential by using digital marketing very frequently face the question above – Do I design my website on my own via a free or cheap site builder, or do I hire a professional?

Here is some advice from Freelance Web Designer Heather Wood:

  • Problem 1: Unfortunately, You Never Own Your Website

The majority of most free and/or inexpensive website builders is that they are designed to help you create your own website, except your hosting company continues to own it.

So technically, you are really just “renting” the “space” your website has been built on.  If the time comes when you want to export your website to another domain carrier, you are not allowed to transfer the site which you have created with your original domain carrier’s software.

  • Problem 2: One Size Does Not Fit All

The pre-formatted site builders we are talking about are considered “one size fits all.”  Yet, every business is different.  If, for example, you own a franchised restaurant you will want to present a different atmosphere and a different menu unique to who you are.  You don’t wish to appear like everyone else because you’re not like everyone else.  Your website should be a reflection of this, it needs to highlight what you want to say, and not what a generic template has available.

Cookie-cutter sites are generic.  They are designed in a way that will work for a restaurant, or real estate agent, a lawyer, or a writer.  They look generic.  Generic does not set forth the idea of professionalism.

  • Problem 3: Your Customer Service Rep Knows Nothing about Websites or SEO

An unfortunate thing to remember is that most customer service reps are really just phone agents working for the company.  They don’t know HTML, they don’t know CSS or PHP, and most importantly they don’t know SEO (Search Engine Optimization)!  The majority of these agents can tell you what SEO is and build up what they are saying with big words and faux-technical talk.  Yet, get into anything actually technical and they know very little.  Also, you know that when you call back, you will not get the same person; there is no consistency in customer or technical service.

An additional problem is, if they do offer SEO services, these results are often computer-generated at a monthly fee.  Their computer is most likely using very old SEO practices.  Most SEO is about content and how individuals speak, and then structure our website.  There is no right or wrong way to do it, it’s up to the discretion of your SEO and what will get clicks.

Sometimes, a new startup will spend its money on all kinds of things they need, but really cut corners when it comes to their website and advertising.  So, listen here, Freebie Freddy and Cheapo Charley, think about finding yourself a professional web designer – they can be found at a pretty reasonable rate. Professional web designers understand what works on a website, how to effectively tinker with your site’s SEO and they’ll be around for maintenance, questions and upgrades! Plus, most will know what works specifically for your type of business.

This is where I strongly urge you to treat your website just as you would your brick & mortar business. It is the first impression, your business’  virtual ‘bread-and-butter’the beginning of your sales funnel. Employ a professional web designer who will work with you to properly build your business online. If you need a good place to start, try the web designers at All Web, LLC.

Audits by Trusted SEO Services Can Save Your Site from Negative SEO

As search engine sites such as Google change algorithms in order to provide a better service to users, a destructive trend has been sweeping across the Internet. This trend is in the form of negative SEO practices developed purely to damage the ranking and reputation of specific websites. Using the very algorithms developed to improve search results, some experts are developing tactics to reduce the exposure of any given company on the Internet. However, positive tactics used by trusted SEO companies are able to counter these attacks.

Backlink Development

Search engines take into consideration backlinks when ranking a site in search results. If backlinks are irrelevant to the content of the primary site, the site scores poorly. An example of this would be a link on a dog-care forum leading back to a company that sells house paint. One of the common forms of bad SEO practices is creating these irrelevant backlinks to a website.

One way to protect your website is by having an SEO consultant perform an audit to find these irrelevant links. Once the links have been discovered, the true optimization specialist can help you recover. In today’s online marketing, it’s more important than ever to have trustworthy SEO professionals helping you keep the site from being subjected to such practices.

Automated Assaults

Bots can be useful when scouring the Internet for content or specific material. However, many that perform negative SEO procedures will utilize them to crawl a single site repeatedly. By continuously accessing a site, these programs could reduce the load time for other visitors by consuming all of your bandwidth.

These bots can be found and eliminated, thanks to practices from professional SEO services. Using up-to-date tools and applications, these bots can be stopped from accessing your website, thus protecting your online reputation and search ranking. All of this and more can be discovered by having your site audited by trustworthy SEO professionals who have knowledge regarding these kinds of problems.

These are only a few methods that may be put into action in order to reduce the reputation of a target business on the Internet. Regular audits of your site can determine if you’re the victim of negative practices. Atlanta businesses can rely on top SEO services in the area like All Web, LLC, to help protect their sites and their companies from potentially harmful tactics.

Sources:

Negative SEO: Have Mercenaries Been Hired To Torpedo Your Search Rankings?, Forbes.com
Negative SEO: Should You Be Worried? If Attacked, What Should You Do?. Moz.com

Digital Eye Candy: Elements of Great Web Design for Atlanta Businesses

When looking for Atlanta web design companies, you’ll probably find dozens of firms that offer different viewpoints of what makes up a great website. From responsive webpages to color combinations, sliders and more, you should know that each opinion caters to a different audience and target market. Regardless of what type of web design appeals to your target market, the following key elements should be factored in:

Dark Text Over a Light Background

This doesn’t mean you should necessarily shy away from Atlanta designers who use light text against a dark background, but the vast majority of your website should use dark text. Studies have shown that dark text and light backgrounds are much more popular than the other way around. The combination is easy on the eyes and visitors tend to stick around longer. Light text and dark backgrounds should be used ideally only for styling purposes, such as header or footer sections of your website.

The Less Clutter the Better

While it may be hard to believe, clutter is still a huge issue as many website design services like to add numerous features as possible on one page. Flashy graphics and large pictures are a thing of the past. A simple and sleek website design is now the norm, and search engines prefer simple sites because they load faster. The homepage should be especially clutter-free because you want browsers to focus on the key elements and products of your business.

Navigation and Layout

Navigation and layout are two essential factors that an experienced website designer knows how to optimize. The layout of your website should direct the reader on the most important aspects of your business. The navigation section should be located on the top or on the left side of the page. Most web designers prefer to have the navigation bar located at the top because it will look better on mobile devices.

Navigation is important because your customers must be able to get from one webpage to the next without exerting too much effort. Each webpage should have a visible link that points to the succeeding page and one that points to the previous page. Your navigation options should also be repeated in the footer section of your site.

First-rate website design services from established companies like All Web, LLC are essential to the success of every local business in Atlanta, Douglasville, and other areas. It will help convert more browsers into paying customers and help improve a business website’s search engine ranking.

Sources: 

 

10 WEB DESIGN ELEMENTS THAT YOU SHOULDN’T OVERLOOK, WebDesignerDepot

Web Design Elements: Examples And Best Practices, Smashing Magazine