WHY YOUR BUSINESS’ WEB DESIGN NEEDS TO BE OPTIMIZED FOR MOBILE

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You may have heard it once or twice before – mobile is here to stay. With that in mind, it is no secret that businesses need to start thinking about their customers who might be looking for them using mobile phones.

In the past, it was common practice to operate both a desktop website and a separate mobile website, but this came with many pitfalls. For starters, operating two separate websites can be both time consuming and expensive. Secondly, there is always the risk that information posted on the two versions of your website may not be in sync. This is why it is better to have an expert in web design make your desktop-optimized website responsive and mobile friendly.

The Facts 

Simply put, everyone is on mobile. In 2016, mobile and tablet internet usage beat desktop internet usage worldwide and it’s expected that by 2020, smartphones will be used by 2.87 billion people. It is also reported that bounce rates for mobile far exceed those for desktops because users are unwilling to wait for a slow webpage to load. With that in mind, there is great opportunity for businesses to gain a competitive edge by giving their customers a better website experience on mobile. Read more from this blog: http://bit.ly/2mmUk7g

WHY YOUR STARTUP BUSINESS NEEDS TO HIRE AN SEO EXPERT

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Search engine optimization can be like a minefield to navigate, especially if you are a startup. While some startups recognize the importance of SEO and how it contributes to successful business, many do not have the time to fully understand it in order to be able to do it themselves.

Unfortunately, the truth is the second your startup has an online presence, SEO matters. That is why it is vital for you to acquire the services of an SEO expert as soon as possible. For those who are still unsure, here are the main benefits.

Who Looks at the Second Page? 

Most studies that are conducted on search engine page results and the percentage of users who click through to websites all show the same thing. Almost nobody looks past the first page. One study found that more than 95% of searchers don’t click onto the second page of Google. In fact, only 4.8% of users do. It gets even worse further down the line, as only 1.1% go on to the third page and only 0.1% go any further than that. Read more from this blog: http://bit.ly/2mOorkm

Audits by Trusted SEO Services Can Save Your Site from Negative SEO

As search engine sites such as Google change algorithms in order to provide a better service to users, a destructive trend has been sweeping across the Internet. This trend is in the form of negative SEO practices developed purely to damage the ranking and reputation of specific websites. Using the very algorithms developed to improve search results, some experts are developing tactics to reduce the exposure of any given company on the Internet. However, positive tactics used by trusted SEO companies are able to counter these attacks.

Backlink Development

Search engines take into consideration backlinks when ranking a site in search results. If backlinks are irrelevant to the content of the primary site, the site scores poorly. An example of this would be a link on a dog-care forum leading back to a company that sells house paint. One of the common forms of bad SEO practices is creating these irrelevant backlinks to a website.

One way to protect your website is by having an SEO consultant perform an audit to find these irrelevant links. Once the links have been discovered, the true optimization specialist can help you recover. In today’s online marketing, it’s more important than ever to have trustworthy SEO professionals helping you keep the site from being subjected to such practices.

Automated Assaults

Bots can be useful when scouring the Internet for content or specific material. However, many that perform negative SEO procedures will utilize them to crawl a single site repeatedly. By continuously accessing a site, these programs could reduce the load time for other visitors by consuming all of your bandwidth.

These bots can be found and eliminated, thanks to practices from professional SEO services. Using up-to-date tools and applications, these bots can be stopped from accessing your website, thus protecting your online reputation and search ranking. All of this and more can be discovered by having your site audited by trustworthy SEO professionals who have knowledge regarding these kinds of problems.

These are only a few methods that may be put into action in order to reduce the reputation of a target business on the Internet. Regular audits of your site can determine if you’re the victim of negative practices. Atlanta businesses can rely on top SEO services in the area like All Web, LLC, to help protect their sites and their companies from potentially harmful tactics.

Sources:

Negative SEO: Have Mercenaries Been Hired To Torpedo Your Search Rankings?, Forbes.com
Negative SEO: Should You Be Worried? If Attacked, What Should You Do?. Moz.com

How Video Marketing Can Bring in Business for Your Vet Practice

In the first three blogs of this series, we covered the importance of digital marketing today, including social media marketing, and the organized steps that need to be taken to utilize digital marketing to make the most of today’s independent veterinary practices.

Video marketing is actually rather simple: the usage of video to promote or market your brand, product, or service. A strong marketing campaign incorporates video into the mix.  Customer testimonialsvideos from live events, how-to-videos, explainer videos, corporate training videos, and viral (entertainment) videos, are all great examples of video marketing.

Forbes magazine has called 2015 “The Year of Video Marketing.”  This comes as businesses find new, inventive ways to use the medium to reach customers.  Standing out on social media, videos give customers a quick overview of a product or company without overwhelming them with text.  A customer can, in less than 30 seconds, get the information they need about a business through a short, visually stimulating video.

Social media has really revolutionized the way online users communicate with each other.  Short, concise statements are now more popular than longer forms of content.  There are micro-video applications available that can shorten videos to less than 10 seconds, making them an ideal choice for sharing on sites like Twitter and Instagram.

In this format, your customers can quickly view a message while they scroll through social media feeds.  Your messages and brands can easily be seen by larger audiences.  This is especially convincing on sites, for example, like Vine and Facebook, where videos automatically queue up and play as a user scrolls through.

You might want to take a few minutes and scroll through a newsfeed or two (Facebook being a good one to try.)  You will see plenty of examples of super-short formatted videos.  While they may not contain a ton of content, their messages are still easy to recognize and often very memorable.

Showcasing short-formatted micro videos on your website or landing page is an excellent way to further reach those who visit your site.  While a straightforward message might seem to be appreciated by viewers, try to make your micro-video memorable.  Maybe put some humor into it, or a mind-grabbing graphic or image, or a bit of music with a terrific hook.  (Be careful of copyright laws and infringements when using music for your video.)  There are endless music bits and samples that you can download from the Internet for a very low fee; this relieves any worry that you might be fined, or worse yet, have your site put off-line, sometime in the future because of illegal music usage.

There are no hard and fast rules when it comes to writing and producing a digital marketing video.  Go ahead and use your imagination, let your creative juices flow!  Think about the type of video that would catch your attention.  For example, if you are going to use a few customer testimonials at how awesome your vet practice’s groomer is, why not briefly edit in an “outtake” or two to show a more human side to your testimonials.  It’s a fact, people enjoy “bloopers”.  One or two select humorous shots of that poodle jumping out of the groomer’s sink with shampoo bubbles all over it will resonate with your viewing audience.  Especially when bloopers and outtakes involve animals.

Since there is so much to convey regarding digital video marketing, we have linked this blog to many helpful articles that will cover all of your questions regarding this subject.

So don’t be catty, or too doggone stubborn to let in a little humor in order to help your brand stick in the beaks of your customers!  Your horseplay sprinkled throughout your message may be just the thing that rings true with your viewers!

The No. 1 Tool to JumpStart Your Veterinarian Marketing

Veterinarian Marketing for the Independent VetVeterinarian Marketing for the Independent Practice
As an independent veterinarian, you may find yourself struggling to keep up with larger veterinary service companies, such as Banfield, or the NVA (National Veterinary Association), as well as staying competitive with other independent veterinarians.  It seems as if those nationwide companies and seasoned veterinarians have teams of marketing specialists and web masters whose sole job is to focus on the marketing of the corporation.

But you chose your own path.  You decided to stay independent, community-based, and only have to answer to yourself.  You chose to provide veterinary care that you feel is a level above the rest.  Kudos to you for that strategic move – now, you should start making moves towards getting your online presence up and dynamic as the others in your industry have done. It’s time you step up your online veterinarian marketing efforts too.

Website or Landing Page?

A presence on the Internet is extremely important to any business – big or small. For most veterinarians who take on marketing for themselves, how and where to start are usually the two most daunting questions. Trying to emulate the actions of the industry influencers often fails when research and analysis has taken place because, quite frankly, why compare your beginning another’s middle? Veterinarian marketing gets easier when your website is the first step – the number one tool – in your online marketing efforts.  Do you already have an established website for your company?  Or do you feel you don’t have enough content (words) to fill up a whole website (which is a minimum of five pages)?  If so, then a landing page, sometimes called a “squeeze page”, is a good way for you to go. A landing page is a single, one-page website that is most commonly linked to from social media networks.  Although there are some who’d say, ‘just get on social media’, many fail to realize that controlling their brand’s message and customer experience begins with controlling the platform.

Control & Promote Your Own Veterinarian Marketing

The website/landing page becomes a great way to promote your adoption days, mobile clinic route or your spay/neuter campaign, as the general goal of a landing page is to convert site visitors into new clients and brand ambassadors. This landing page is a great way to close the gap on two goals – promoting your practice as an industry leader by providing a freebie (usually a whitepaper, ebook or simple checklist) AND building a database of email addresses. This compiled list is a great way of distributing promotional material, sales information, and another announcements as your practice grows. You can also create a blog on your landing page or website.  Blogging is a successful way to get your name out there!  You can allow site visitors to post comments and responses (like a virtual conversation), which allows interaction between the community and your site, and makes people feel like they are a part of your veterinary circle.

For the next few blogs centering around veterinarian marketing, we will cover such topics as social media presence, video marketing, and how giving away content can set you up as an industry leader.

Does even the thought of this type of veterinarian marketing seem overwhelming for a busy professional like you?  Well, you don’t have to worry, Atlanta SEO Experts & Web Design Specialists are here to support you in your online veterinarian marketing needs.  Give us a call at (404) 496-6497, or fill out the form below, and we will gladly get you barking up the right tree (or ensure you are the cat’s meow!)

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ABCD for Lifestyle Brands: The Steps You Can Take with an SEO Expert


Whether you’re in the fashion, home accessory, retail, food, or salon business, you may find that it gets more difficult to make your brand stand out online. However, even with a small business, you can create opportunities to get yourself recognized in the industry. A solid branding and online marketing strategy makes this possible.
http://www.allwebllc.com/2015/06/22/abcd-for-lifestyle-brands-the-steps-you-can-take-with-an-seo-expert/

Web Design Trend Guide: How to Use Minimalism to Get Maximum Results


It’s a classic statement in design, and a desired style in home interiors: Less is more. Minimalism entails using the least number of (or the simplest) elements but making a lasting, visually appealing impact. The versatility of this style extends to online marketing through minimalistic web design.
http://www.allwebllc.com/2015/06/19/web-design-trend-guide-how-to-use-minimalism-to-get-maximum-results/