SEO Services in Atlanta: How to Recover from Google’s Mobile Update

In an article posted online by Fortune magazine, a forecast from a research firm was cited in proposing that mobile devices could be the target of around 72% of digital ad expenditure by 2019. Nevertheless, the article further added that this prediction could begin this year.

The research company eMarketer reportedly projects about 50% growth or reaching nearly $29 billion of mobile ad spending in the United States by the end of 2015. In-store visits have also increased as cited from intelligence firm NinthDecimal and software firm 4Info mainly due to successful mobile ad campaigns. As consumers spend more time on their devices, it seems that they are also more likely to carry out mobile transactions as well.

Recovery from Google’s Algorithm Update

The importance of the mobile-friendly web design had already been emphasized by Google earlier this year when it released an algorithm update, specifically for evaluating mobile adaptability. While companies with complete responsive websites delight in their new rankings, even more enterprises, particular small-scale ones, are suffering from the consequences of having no proper mobile strategy.

According to Search Engine Land, small businesses actually have an edge in making easy website repairs from the update rather than larger corporations. IT support of modest ventures generally manage websites of such companies better as they have fewer pages to evaluate and those pages have simpler, more flexible infrastructure for new programs. For your business in Atlanta, you may invest in SEO services that focus on developing web designs in the WordPress platform, the most popular content management system (CMS).

The update may have occurred a few months ago, but it’s also likely that you have yet to determine its real impact on your mobile traffic. To know the update’s impact on your site traffic, check the Google Analytics report around April 21, 2015, the date the algorithm was released. It’s also important to see the comparison between your mobile traffic and that from desktop. Knowing these figures will only give you an overview, though, since the update actually targets individual pages rather your entire website.

Go through each of your pages by running them through Google’s Mobile-Friendly Test tool or the Google Search Console for looking at the pages throughout the website. Remember to determine the number of pages with errors and which pages have errors for developing immediate solutions.

For Atlanta-based businesses or organizations, you should consult with an established SEO expert from companies like All Web, LLC who can help you recover and increase your rankings in Google.

Sources:

3 reasons this is a breakthrough year for mobile marketing, Fortune, July 27, 2015

How to Recover If You Got Nailed By Mobilegeddon, Searchengineland.com, August 21, 2015

Web Design in Atlanta: Responsiveness and Long Scrolling for Mobile

The popularity of mobile phones as the primary access of users to the Internet have created dramatic changes to consumer behavior online. Though Google doesn’t specifically mention any website setup as the best, the search engine giant does recommend the responsive web design for business websites in Atlanta or elsewhere.

There’s also the recent trend of long scrolling or infinite scrolling in a single page rather than navigating through several pages. Since mobile screens are generally smaller, web designers have to restrict the volume of information to fit into a compact screen size by either removing important details, scrolling, or forcing the content to shrink. Scrolling seems to be the most preferred and effective option among mobile users.

The Responsive Configuration

According to an article from SearchEngineLand.com, a mobile website has three options when it comes to configurations, but may only run in one of them. These are the responsive, separate URL, and dynamic server setup. Though the first one is the recommended design, not having your website developed in this way doesn’t indicate a complete loss to your business. There are actually enterprises, particularly small businesses, with functional websites in either of the other two configurations.

Note that dynamic serving refers to the setup with a single URL, but different HTML and CSS codes that servers respond to. Meanwhile, a website is said to have a separate URL configuration if its desktop version has a different URL than that of mobile.

The responsive structure means that the website has a single URL that easily adapts into any device with the same HTML and CSS codes. Google encourages its use because it is both convenient to its algorithms and to digital users.

Benefits of Long Scrolling

Before the advent of smart gadgets, websites follow or adhere to the print industry’s practice of “above the fold,” wherein important facts or details are positioned on the front page’s upper half to capture the reader’s attention. Developers ensure that from the first page or screen, more visitors are influenced to drop by and explore.

With the innovations of Javascript and CSS, and the growth of social networks like Facebook and Twitter, web designers have discovered that online visitors actually prefer scrolling down the site for more information. Previous studies even confirmed that around 66% of a user’s attention span on a printed page is focused “below the fold.” This has apparently become a necessity today as devices, not only mobile phones, have slowly reducing screen sizes.

To have your own website that scrolls down in one page, consult with an established marketing agency like All Web, LLC, which uses the WordPress format for their clients and offers other internet marketing services as well.

Sources:

Why long scrolling sites have become awesome, TheNextWeb.com

Infographic: Mobile SEO Tips to Help You Survive the Coming Google Mobilegeddon, Searchengineland.com, April 6, 2015

Above the Fold Web Design Helps Your Website Shine

When designing a website for your Atlanta business, it is important to keep the aesthetic qualities and general layout of a traditional, print newspaper in mind. This is one of the easiest ways to break down the design process if you’re relatively new to these efforts.

Continue reading “Above the Fold Web Design Helps Your Website Shine”

Why Local SEO Is Essential for Atlanta Businesses

Like many small local businesses, companies in sprawling cities like Atlanta have a greater need for local SEO than ever before. This is largely due to recent changes to search engine algorithms and the way in which search results pages are being created. Fortunately, you can get results-oriented, local SEO for your growing business by working with the right SEO firm. Continue reading “Why Local SEO Is Essential for Atlanta Businesses”

How Video Marketing Can Bring in Business for Your Vet Practice

In the first three blogs of this series, we covered the importance of digital marketing today, including social media marketing, and the organized steps that need to be taken to utilize digital marketing to make the most of today’s independent veterinary practices.

Video marketing is actually rather simple: the usage of video to promote or market your brand, product, or service. A strong marketing campaign incorporates video into the mix.  Customer testimonialsvideos from live events, how-to-videos, explainer videos, corporate training videos, and viral (entertainment) videos, are all great examples of video marketing.

Forbes magazine has called 2015 “The Year of Video Marketing.”  This comes as businesses find new, inventive ways to use the medium to reach customers.  Standing out on social media, videos give customers a quick overview of a product or company without overwhelming them with text.  A customer can, in less than 30 seconds, get the information they need about a business through a short, visually stimulating video.

Social media has really revolutionized the way online users communicate with each other.  Short, concise statements are now more popular than longer forms of content.  There are micro-video applications available that can shorten videos to less than 10 seconds, making them an ideal choice for sharing on sites like Twitter and Instagram.

In this format, your customers can quickly view a message while they scroll through social media feeds.  Your messages and brands can easily be seen by larger audiences.  This is especially convincing on sites, for example, like Vine and Facebook, where videos automatically queue up and play as a user scrolls through.

You might want to take a few minutes and scroll through a newsfeed or two (Facebook being a good one to try.)  You will see plenty of examples of super-short formatted videos.  While they may not contain a ton of content, their messages are still easy to recognize and often very memorable.

Showcasing short-formatted micro videos on your website or landing page is an excellent way to further reach those who visit your site.  While a straightforward message might seem to be appreciated by viewers, try to make your micro-video memorable.  Maybe put some humor into it, or a mind-grabbing graphic or image, or a bit of music with a terrific hook.  (Be careful of copyright laws and infringements when using music for your video.)  There are endless music bits and samples that you can download from the Internet for a very low fee; this relieves any worry that you might be fined, or worse yet, have your site put off-line, sometime in the future because of illegal music usage.

There are no hard and fast rules when it comes to writing and producing a digital marketing video.  Go ahead and use your imagination, let your creative juices flow!  Think about the type of video that would catch your attention.  For example, if you are going to use a few customer testimonials at how awesome your vet practice’s groomer is, why not briefly edit in an “outtake” or two to show a more human side to your testimonials.  It’s a fact, people enjoy “bloopers”.  One or two select humorous shots of that poodle jumping out of the groomer’s sink with shampoo bubbles all over it will resonate with your viewing audience.  Especially when bloopers and outtakes involve animals.

Since there is so much to convey regarding digital video marketing, we have linked this blog to many helpful articles that will cover all of your questions regarding this subject.

So don’t be catty, or too doggone stubborn to let in a little humor in order to help your brand stick in the beaks of your customers!  Your horseplay sprinkled throughout your message may be just the thing that rings true with your viewers!

Using Digital Marketing to Boost Your Independent Veterinary Practice

In the first blog and second part of this blog series covered the importance of digital marketing today, and the tried and true steps that must be taken in order to help today’s independent veterinary practices stay competitive in their field.  We discussed how a website and/or landing page can be a huge way to start your digital marketing campaign, as well as covering social media marketing and it’s wide spread reach across all business lines.

Strong Social Platform Presence

Strong Social Platform Presence is a very important factor, especially if you’ve just started your practice, or are fairly new to the entrepreneurial world.  This is the time that your online presence can be time-consuming and at times, frustrating.  As you build your online presence, you may find it’s not just something that happens overnight.  It’s a continuous “WIP” or work in process, one that must be continuously maintained, built upon, and improved.

Your online presence is the sum of all the identities you’ve created (both personal and business driven) and the results that those identities have established and participated in online.  It also has a very broad reach.  When built successfully, it can spread brand awareness like a wildfire – gain new fans, call in the followers, leads, and customers… Pretty much anything you would want for your business.

A Few Ways You Can Begin Right Now to Build Your Online Presence

  1. What are your goals?

First and foremost, it’s important that you understand what your business goals are, both short-term and long-term, for your veterinarian practice.  As you start to build the online presence for your veterinarian space, you should be constantly asking yourself how each of your online efforts are contributing toward your practice’s goals.  It is important to write your goals down so you can easily refer back to them when you’re double-checking that what you’re doing online is helping you take the next step forward.

  1. Build a Solid Platform

For the vast majority of small businesses and entrepreneurs, the beginning of your social platform starts with your “home base”, or your website.  Your website is your hub – a centralized place where individuals can go to learn more about what your company has to offer, a place to contact you, interact and engage with your content.  Things to work into your hub are a clear message (what your business is all about), and make it easy to navigate, include an opt-in giveaway (this will help you start building your email list, which is one of the most crucial parts of any grassroots marketing), and About Us page, and some type of valued content are required.  This is also where ensuring your website’s content is replete with the keywords you’d like for your practice to be found for is necessary. The Google Keyword Tool is an excellent resource if you want to start out perusing which keywords you will want your website to rank in (i.e., animal hospital Dallas, Chicago veterinary clinic, etc.). Now you have your hub all set!

These are just a few of the steps to get you started on a social media platform.  The Fire Path 5 is an excellent source and plan of action you might want to consider following when tackling your platform.

We still have two more blogs left to present to you on how to establish your social platform.  We hope these articles have been a great start for you and your practice.  We want to help you easily caboodle your poodle, streamline your feline, organize your otters, and… Do whatever it is you do with your Weimaraner!

Does even the thought of this type of marketing effort seem overwhelming for a busy professional like you?  Well you don’t have to worry, Atlanta SE0 Experts / Atlanta Web Design Specialists are here to support you in your online marketing needs.  Give us a call at (404) 496-6497, or fill out the form below, and we will gladly get you barking up the right tree (or ensure you are the cat’s meow!)

Usability is Key to a Well-Designed Webpage

For many, a good webpage is one that’s visually appealing, and that alone should be the factor to gauge a website’s quality. However, research has shown that users value a website’s usability more than how it looks. Needless to say, the degree of usability is what will determine whether your website passes or fails its purpose. Continue reading “Usability is Key to a Well-Designed Webpage”