WHY YOUR BUSINESS’ WEB DESIGN NEEDS TO BE OPTIMIZED FOR MOBILE

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You may have heard it once or twice before – mobile is here to stay. With that in mind, it is no secret that businesses need to start thinking about their customers who might be looking for them using mobile phones.

In the past, it was common practice to operate both a desktop website and a separate mobile website, but this came with many pitfalls. For starters, operating two separate websites can be both time consuming and expensive. Secondly, there is always the risk that information posted on the two versions of your website may not be in sync. This is why it is better to have an expert in web design make your desktop-optimized website responsive and mobile friendly.

The Facts 

Simply put, everyone is on mobile. In 2016, mobile and tablet internet usage beat desktop internet usage worldwide and it’s expected that by 2020, smartphones will be used by 2.87 billion people. It is also reported that bounce rates for mobile far exceed those for desktops because users are unwilling to wait for a slow webpage to load. With that in mind, there is great opportunity for businesses to gain a competitive edge by giving their customers a better website experience on mobile. Read more from this blog: http://bit.ly/2mmUk7g

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The Use of Responsive Web Design

In an ideal world, every device would have the same screen size and resolution. You’ll only have to care about a single web design and it would be viewable and usable by all people. Well, rather than imagining that dream world, it’s better to wake up to reality. Desktop and mobile devices come in different screen sizes and resolutions. Plus, “wearable” devices (Smartwatch, anyone?) may just be entering the scene in a year or so. Your business website must cater to each, or at least the majority, of these devices if you want to stay competitive.

This is where responsive web design (RWD) comes in. There’s a good chance you’ve heard of it already. This is a design method that makes a website “respond” to whatever screen size, orientation, and device it is being displayed on. You don’t have to live in a dream world to make your website usable in any device after all.

Then again, simply implementing a responsive design for your website doesn’t quite cut it. Your competitors can use it too. What you want is to implement best practices. Be sure to use workable and flexible images. Study about breakpoints. Keep things simple and take out the fluff. These are just some suggestions that will make your site great for a responsive environment.