Whether you’re in the fashion, home accessory, retail, food, or salon business, you may find that it gets more difficult to make your brand stand out online. However, even with a small business, you can create opportunities to get yourself recognized in the industry. A solid branding and online marketing strategy makes this possible.
The peace and order situation in the country and elsewhere in the world has increased the need for more security awareness and the professionals that can make things happen. Part of that need is for security providers to better promote their services online through search engine optimization (SEO). Darlene Peer of Chron.com said that being noticed by and interacting with prospective clients needs a positive spin to give them peace of mind by hiring your team.
The demand for security, the security of assets and employees is not lost among Atlanta’s business operators – given that the city is one of the Southeast’s premiere business hubs. A joint ASIS International/Institute of Finance and Management study from 2013 noted security firms spending $282 billion in private services in 2012, with training and talent pool of operatives expected to increase for the next several years.
SEO (shorthand for Search Engine Optimization) is the key to making businesses more accessible to the extremely wide market today. Providers of Atlanta SEO services like All Web, LLC have helped countless websites get their desired search rankings. Such firms can also help your own page get greater exposure. Below is a list of just what SEO can do to help you get ahead of the competition.
In a January 8, 2013 presentation for the Legal Marketing Association, Janet Ellen Raasch said that it was paramount that you land the first page in a search engine’s results, because very few people check the succeeding pages for the lawyer they need. This emphasizes the need for search engine optimization (SEO), a series of strategies aimed to upgrade and fix your website so it can rank higher and better in search results.
Raasch’s thoughts may resonate among fledgling and veteran lawyers practicing in Atlanta. When you are an independent lawyer or are a partner in a law firm, note that comprehensive yet focused online marketing via dependable Atlanta SEO services can be invaluable.
Aesthetics. If you offer delectable dishes, your website might as well reflect that. A good website features a smooth blend of aesthetic elements—not too loud yet not too bland. This is highly dependent on the use of font, color and space in such a way that a good contrast is provided to emphasize what has to be seen. Poor aesthetics make the website look messy, unprofessional or inconsiderate.
Images and Videos. No matter what the quality is of the dishes you offer, your restaurant will still be judged on how you showcase your products through images and videos. Blurred photos, bad pixels, poorly shot service videos are therefore a major turn-off.
Atlanta SEO services experts, All Web, LLC emphasizes that just having an eye candy of a site wouldn’t reap the benefits they are expecting. When consumers look for a particular product or service, they will go to the search engines for answers. Search engines, however, don’t rank based on how good-looking a website is; they prioritize search engine optimized sites. “Having a website is not enough. SEO means letting people and search engines know that your website exists,” says the company to remind business owners the primary purpose of website optimization.
Surveys conducted show that SEO has the greatest growing importance in generating leads (94%)—beating social media, blogs and emails. It was also found that conversion rates in direct proportion to the level of SEO a business is engaged in. With more advanced SEO, conversion rates reach up to 10% as compared to basic, which only yields 2% increase.