As search engine sites such as Google change algorithms in order to provide a better service to users, a destructive trend has been sweeping across the Internet. This trend is in the form of negative SEO practices developed purely to damage the ranking and reputation of specific websites. Using the very algorithms developed to improve search results, some experts are developing tactics to reduce the exposure of any given company on the Internet. However, positive tactics used by trusted SEO companies are able to counter these attacks.
Search engines take into consideration backlinks when ranking a site in search results. If backlinks are irrelevant to the content of the primary site, the site scores poorly. An example of this would be a link on a dog-care forum leading back to a company that sells house paint. One of the common forms of bad SEO practices is creating these irrelevant backlinks to a website.
One way to protect your website is by having an SEO consultant perform an audit to find these irrelevant links. Once the links have been discovered, the true optimization specialist can help you recover. In today’s online marketing, it’s more important than ever to have trustworthy SEO professionals helping you keep the site from being subjected to such practices.
Bots can be useful when scouring the Internet for content or specific material. However, many that perform negative SEO procedures will utilize them to crawl a single site repeatedly. By continuously accessing a site, these programs could reduce the load time for other visitors by consuming all of your bandwidth.
These bots can be found and eliminated, thanks to practices from professional SEO services. Using up-to-date tools and applications, these bots can be stopped from accessing your website, thus protecting your online reputation and search ranking. All of this and more can be discovered by having your site audited by trustworthy SEO professionals who have knowledge regarding these kinds of problems.
These are only a few methods that may be put into action in order to reduce the reputation of a target business on the Internet. Regular audits of your site can determine if you’re the victim of negative practices. Atlanta businesses can rely on top SEO services in the area like All Web, LLC, to help protect their sites and their companies from potentially harmful tactics.
Negative SEO: Have Mercenaries Been Hired To Torpedo Your Search Rankings?, Forbes.com
Negative SEO: Should You Be Worried? If Attacked, What Should You Do?. Moz.com