In the first blog and second part of this blog series covered the importance of digital marketing today, and the tried and true steps that must be taken in order to help today’s independent veterinary practices stay competitive in their field. We discussed how a website and/or landing page can be a huge way to start your digital marketing campaign, as well as covering social media marketing and it’s wide spread reach across all business lines.
Strong Social Platform Presence
Strong Social Platform Presence is a very important factor, especially if you’ve just started your practice, or are fairly new to the entrepreneurial world. This is the time that your online presence can be time-consuming and at times, frustrating. As you build your online presence, you may find it’s not just something that happens overnight. It’s a continuous “WIP” or work in process, one that must be continuously maintained, built upon, and improved.
Your online presence is the sum of all the identities you’ve created (both personal and business driven) and the results that those identities have established and participated in online. It also has a very broad reach. When built successfully, it can spread brand awareness like a wildfire – gain new fans, call in the followers, leads, and customers… Pretty much anything you would want for your business.
A Few Ways You Can Begin Right Now to Build Your Online Presence
- What are your goals?
First and foremost, it’s important that you understand what your business goals are, both short-term and long-term, for your veterinarian practice. As you start to build the online presence for your veterinarian space, you should be constantly asking yourself how each of your online efforts are contributing toward your practice’s goals. It is important to write your goals down so you can easily refer back to them when you’re double-checking that what you’re doing online is helping you take the next step forward.
- Build a Solid Platform
For the vast majority of small businesses and entrepreneurs, the beginning of your social platform starts with your “home base”, or your website. Your website is your hub – a centralized place where individuals can go to learn more about what your company has to offer, a place to contact you, interact and engage with your content. Things to work into your hub are a clear message (what your business is all about), and make it easy to navigate, include an opt-in giveaway (this will help you start building your email list, which is one of the most crucial parts of any grassroots marketing), and About Us page, and some type of valued content are required. This is also where ensuring your website’s content is replete with the keywords you’d like for your practice to be found for is necessary. The Google Keyword Tool is an excellent resource if you want to start out perusing which keywords you will want your website to rank in (i.e., animal hospital Dallas, Chicago veterinary clinic, etc.). Now you have your hub all set!
These are just a few of the steps to get you started on a social media platform. The Fire Path 5 is an excellent source and plan of action you might want to consider following when tackling your platform.
We still have two more blogs left to present to you on how to establish your social platform. We hope these articles have been a great start for you and your practice. We want to help you easily caboodle your poodle, streamline your feline, organize your otters, and… Do whatever it is you do with your Weimaraner!
Does even the thought of this type of marketing effort seem overwhelming for a busy professional like you? Well you don’t have to worry, Atlanta SE0 Experts / Atlanta Web Design Specialists are here to support you in your online marketing needs. Give us a call at (404) 496-6497, or fill out the form below, and we will gladly get you barking up the right tree (or ensure you are the cat’s meow!)