Today’s teenagers use the Internet for various purposes in a way their parents or elder siblings only dreamt about at the onset of the computer era. For budding online entrepreneurs or businesses that target a young or adolescent audience, the time is ripe to improve their internet marketing strategies. Writing for Inspiration Feed, Eric Nacul said a website with various teen-centric elements helps bring in your ideal customers and keep them engaged with your business.
Even Atlanta’s own youth community is part of the growing online commerce market. A 2012 study by MasterCard revealed that teenagers around the world have a combined purchasing power worth $819 billion—with North America’s 37 million teens accounting for $117.8 billion. A National Public Radio article even identified two Atlanta malls that reported fewer numbers of teen customers out and about, due to the rising popularity of online stores.