In an ideal world, every device would have the same screen size and resolution. You’ll only have to care about a single web design and it would be viewable and usable by all people. Well, rather than imagining that dream world, it’s better to wake up to reality. Desktop and mobile devices come in different screen sizes and resolutions. Plus, “wearable” devices (Smartwatch, anyone?) may just be entering the scene in a year or so. Your business website must cater to each, or at least the majority, of these devices if you want to stay competitive.
This is where responsive web design (RWD) comes in. There’s a good chance you’ve heard of it already. This is a design method that makes a website “respond” to whatever screen size, orientation, and device it is being displayed on. You don’t have to live in a dream world to make your website usable in any device after all.
Then again, simply implementing a responsive design for your website doesn’t quite cut it. Your competitors can use it too. What you want is to implement best practices. Be sure to use workable and flexible images. Study about breakpoints. Keep things simple and take out the fluff. These are just some suggestions that will make your site great for a responsive environment.