Aesthetics. If you offer delectable dishes, your website might as well reflect that. A good website features a smooth blend of aesthetic elements—not too loud yet not too bland. This is highly dependent on the use of font, color and space in such a way that a good contrast is provided to emphasize what has to be seen. Poor aesthetics make the website look messy, unprofessional or inconsiderate.
Images and Videos. No matter what the quality is of the dishes you offer, your restaurant will still be judged on how you showcase your products through images and videos. Blurred photos, bad pixels, poorly shot service videos are therefore a major turn-off.