In addition, several studies show that customers now expect websites to be optimized for mobile browsing. A year ago, it was predicted that usage of mobile internet will overtake desktop, recognizing the growing importance of a mobile responsive website for stronger marketing. Today, about 61% of users think of brands in a more positive way if these companies’ websites offer a positive mobile search experience; non-responsive websites usually leave a negative impression.
A leading cause of this paradigm shift is that customers are naturally impatient. If they don’t get what they want in a matter of seconds, they tend to look for other options right away. Think of this scenario: an Atlanta-based customer browses a nearby restaurant’s online menu using his mobile, only to find poor quality images, illegible content, and pages that load quite slowly.