People thinking of search engine optimization often believe that it’s all about keywords. However, web design is also an integral part of getting a high search engine rank. SEO web design by professional agencies has several traits that set it above any layman’s efforts. Here are a few examples of what makes them better:
Fast Sites. One of the traits that visitors like the most is when a site is fast to load. People don’t have time to wait for your company video to load, when they could just as easily read a summary on your site. SEO web designers know the best ways to ensure fast pages, including minimizing Flash designs and images as well as using compression and browser caching.
Responsive Web Design. Multiple platforms can surf the Internet nowadays; tablets, phones, and desktops are used by people depending on where they are and what they are doing. Having one central site that handles all of this traffic, instead of multiple versions used in the past, makes it easier search engines to find and link to your page.
Complete Markups. HTML markups aren’t visible but they are crucial to search engine visibility. Having titles and keywords for pages embedded into a website makes it easier for search engines to find particular sites. SEO web designers never forget to input the important meta-tags and information for the search engines to read.